From December 5th to 7th, PASSION welcomed a delegation of Spanish strategic partners, including Chairman Sun Jinping, President ALLUE, and Ms. ALLUE. During the visit, the guests toured the Hunan Xiangtan Intelligent Manufacturing Base, the Suzhou R&D Center, and the Marketing Center. Through in-depth exchanges with the PASSION team, both parties further deepened their strategic collaboration and reached a significant consensus on joint market expansion, injecting powerful momentum into PASSION's global strategy.
PART 01
Hunan Xiangtan · PASSION Intelligent Manufacturing Base
On the 5th, accompanied by Mr. Li Xianlin, Chairman of PASSION Group, and Mr. Chen Fujun, General Manager of Hunan PASSION Biological Technology, the guests visited the PASSION Intelligent Manufacturing Base in Xiangtan, Hunan. Hunan PASSION integrates raw material selection, R&D, manufacturing, and cloud logistics. As a "National High-Tech Enterprise," it has long provided integrated chemical supply chain services for numerous daily chemical brands, beauty institutions, and channel customers.
The delegation toured the production workshops, bottle manufacturing facilities, warehousing center, and R&D laboratories, gaining a comprehensive understanding of the full-chain quality control system-from raw materials to finished products. PASSION's robust capabilities in intelligent manufacturing and supply chain management were highly commended by President ALLUE.
PART 02
Jiangsu Suzhou · PASSION R&D Center
On the morning of the 6th, the delegation arrived at the Suzhou Industrial Park (SIP) to visit the PASSION R&D Center laboratories. Dr. Li Ziyin, PASSION's Collaborative R&D Expert, and Mr. Dong Ming, R&D Director of PASSION Technology, showcased the group's core technologies and innovative achievements in the fields of skincare and household chemical products.
By collaborating with multiple scientific research institutions, PASSION has introduced several cutting-edge technologies across skincare, personal care, and home care categories. These include the application of Artificial Cell Membrane technology in skincare, Water Paulownia fiber cleaning technology, Fullerene scalp and hair care technology, Hexapeptide antibacterial technology, and body essential oils. These innovations continue to strengthen the scientific core of PASSION's products, building robust market competitiveness.
PART 03
Jiangsu Suzhou · PASSION Marketing Center
The delegation arrived at the PASSION Suzhou Marketing Center in the afternoon. The guests toured various facilities, including the PASSION Product Display Center, Livestreaming Studios, and the Beauty Education & Training Center.
Subsequently, the two parties engaged in pragmatic discussions regarding cooperation models, market strategies, and business expansion in Europe. On this basis, a significant consensus was reached concerning deep strategic collaboration in the European market for the future.
PART 04
Jiangsu Suzhou · PTG Scalp & Beauty Wellness Center
The guests arrived at the PTG Scalp & Beauty Wellness Center, where they experienced the signature scalp management treatments and body essential oil stress-relief therapies. In a serene and elegant environment, therapists combined professional techniques with PTG products to provide an immersive revitalizing experience. This session allowed the guests to intuitively witness the superior integration of PASSION products' efficacy and sensory experience.
This experience was not only a comfortable journey for the body and mind but also served as a vivid validation of PASSION's product efficacy. Throughout the treatment, the guests witnessed the charm of PASSION's products and services in a tangible way-transitioning from the laboratory to real-life scenarios, and from technical parameters to actual sensory touch. This has laid a profound foundation of trust and resonance for future cooperation.
Since its founding in Spain in 2005, PASSION has undergone twenty years of development, building a comprehensive daily chemical industry ecosystem that integrates scientific R&D, intelligent manufacturing, cloud logistics, innovative marketing, and premium services.
The visit by these key Spanish partners marks a pivotal step in the advancement of PASSION's globalization strategy. Both parties reached a high level of consensus on cooperation models and market expansion, establishing a clear roadmap for action. We will fully leverage President ALLUE's deep local resources and deeply integrate PASSION's robust product strength and comprehensive capabilities to bring high-quality products and superior services to more Spanish families.
This profound collaboration has injected powerful momentum into PASSION's expansion within the European market. In the future, PASSION will continue to join forces with exceptional global partners to drive the globalization strategy toward deeper development, achieving sustainable, long-term value through mutual growth.
